Syria launches program to upgrade budget hotels
Government-backed initiative targets service quality under National Tourism Strategy 2026–2030
DAMASCUS, Syria (MNTV) — Syria has introduced a government-backed national program to upgrade one- and two-star hotels, aiming to improve service standards, strengthen destination competitiveness, and support the recovery of the tourism sector.
The initiative, led by the Ministry of Tourism, is based on a partnership model with hotel owners, treating them as key stakeholders in sector development.
Officials said the program moves beyond traditional regulation by providing practical support and tailored mechanisms to help properties gradually improve services in line with their classification and guest expectations.
The program forms part of the National Tourism Strategy 2026–2030, specifically under its quality and service standards pillar.
Authorities say improving budget hotels is critical, as they represent the largest share of operating accommodation capacity and are the main point of contact for domestic travelers, regional visitors and international tourists in the affordable travel segment.
Tourism Minister Mazen Al Salhani said the initiative reflects a state-led vision to build a tourism sector rooted in quality, efficiency, and partnership, while supporting tourism enterprises as drivers of recovery and improving Syria’s image as a destination.
He added that 2026 will mark a turning point in addressing substandard budget hotels, stressing that there would be no compromise on visitor experience, public perception or the country’s tourism revival.
The program is being implemented with full government backing and coordination across ministries, he said.
Implementation began in October 2025 with on-site assessments of selected hotels, focusing on hygiene, safety, service quality and management practices.
The evaluations are aligned with internationally recognized standards, including ISO-compliant classification benchmarks, and are followed by phased improvement plans linked to measurable performance indicators.
To support financially constrained establishments, the program provides access to optional concessional financing in cooperation with the National Islamic Bank, with plans to expand partnerships with other financial institutions.
Officials described the initiative as a structural reform aimed at strengthening accommodation standards, improving market readiness, and fostering a more inclusive, competitive and resilient tourism sector.
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