"Muslims in America represent $170 Billion in spending power."

John Goodman

One of the largest global advertising agencies

Something to think about.

Imagine being offered a chance to invest $22 in Apple in 1980 and turning it down without giving it a thorough examination. According to calculations from CNBC, an investment of $1,000 would have been worth more than $430,000 by 2018. Brands that overlook the growing spending power of Muslim consumers face that very risk.

“…advertising executives, used to dividing American consumers into every sort of category, say that ignoring this group – estimated to be about 5 million to 8million people and growing fast – would be like missing the Hispanic market in the 1990s.”

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