Kazakh fashion brands turn to AI to compete with global industry giants
Generative AI is helping designers from Kazakhstan accelerate production, cut waste, and test demand before ever sewing a garment
ASTANA, Kazakhstan (MNTV) — Artificial intelligence is rapidly transforming the global fashion industry, and designers in Kazakhstan are seizing the opportunity to stay competitive. From AI-generated collections to digital showrooms and demand prediction, small brands in the region are adopting cutting-edge tools once reserved for industry giants.
According to an interview published by Dknews.kz with international fashion consultant Aseya Granovskaya, the fashion world is undergoing a seismic shift. “This isn’t a trend — it’s a fundamental change in how clothes are imagined, tested, and sold,” she said, emphasizing the accessibility of AI tools for designers working with limited budgets.
Traditionally, fashion collections could take up to a year to move from concept to clothing racks. But generative AI has shortened that cycle dramatically. Designers can now input simple prompts like “summer dress, bright color, flowing fabric” and receive dozens of design variations within minutes, removing the need for time-consuming sketches.
Global brands have already embraced this shift. Dutch label G-Star RAW recently unveiled a denim collection designed entirely by AI, and Spanish fashion house Mango has developed its own platform to assist designers in co-creating with machine learning tools.
AI’s role extends far beyond ideation. Granovskaya notes that photorealistic 3D rendering tools, such as DALL·E and MidJourney, allow brands to visualize garments — including fit, fabric movement, and texture — without creating physical prototypes. This not only saves time and money but also significantly reduces textile waste.
Digital showrooms are also redefining how collections are presented to buyers. Major fashion houses like Tommy Hilfiger now showcase most of their collections in immersive 3D environments, enabling retailers to explore designs remotely with unprecedented detail and flexibility.
One of the most powerful developments is the use of AI-generated images to test customer interest. Designers can post concept visuals online to assess real-time engagement before committing to production. American brand Revolve, for example, launched a collection based solely on AI fashion week entries that performed well on social media.
For Kazakh brands, these innovations could level the playing field. “Generative AI is a great equalizer,” Granovskaya said. “It gives regional designers access to the same powerful tools used by global companies — from idea generation to market testing.”
She believes the shift will help local creators avoid overproduction, reduce costs, and better align with customer preferences — offering a path to international relevance in a rapidly evolving industry.
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