Kazakhstan and South Korea launch cultural and trade festival
Three-day festival aims to deepen cultural ties and boost trade as Almaty hosts Korean music, fashion, and business events
ASTANA, Kazakhstan (MNTV) — A major celebration of Korean culture and commerce opened in Kazakhstan on Thursday, marking the start of the Korea–Kazakhstan Culture and Trade Week. The three-day event, running from June 26 to 28, brings together dozens of organizations to promote cultural exchange and strengthen economic cooperation between the two nations.
According to independent media outlet DKnews.kz, the initiative is led by the Korean Cultural Center under the South Korean Embassy, in coordination with Kazakh authorities and cultural institutions. It brings together representatives from both nations’ public and private sectors to highlight a growing partnership rooted in shared interests and historical ties.
South Korea views Kazakhstan as its key economic partner in Central Asia. Organizers say the festival goes beyond entertainment, aiming to foster long-term partnerships and people-to-people connections through shared heritage, art, and commerce.
“Kazakhstan and Korea share not only a robust economic relationship but also cultural roots among the Altaic peoples,” said Koo Bon Chul, Director of the Korean Cultural Center. “This event will bring our societies even closer together.”
The celebration features three days of music, dance, and cultural exhibitions at one of the country’s leading concert venues. Highlights include a K-pop dance competition with performers from Kazakhstan, Uzbekistan, and Kyrgyzstan, a commemorative concert blending Korean and Kazakh traditions, and a final show headlined by South Korea’s TNX and Kazakh Q-pop star ACE.
Meanwhile, Korean consumer brands and trade bodies have set up interactive exhibitions, offering visitors a chance to explore beauty products, tech innovations, culinary specialties, and tourism opportunities. Participating companies include LG, Shinhan Bank, aT, and the Korea Tourism Organization.
The business side of the event features B2B meetings on June 27 at the Rixos Almaty Hotel, where Kazakhstani firms are meeting South Korean exporters for direct negotiations. A B2C expo at Mega Alma-Ata mall continues through June 28, giving local consumers hands-on access to Korean products and services.
The Korea–Kazakhstan Culture and Trade Week is being hailed as a symbol of growing cooperation between East Asia and Central Asia. It reflects both governments’ ambitions to build a relationship grounded not only in economic interests, but also shared cultural affinity.
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