We Will Continue Making Cars In Canada For Another 100 Years”: Stellantis CEO

This announcement reflects a shift in perspective among Canadian automakers, who are reevaluating their commitment to the region amid changing economic conditions and the influence of U.S. policies.

Following the recent announcement of a new third shift at Stellantis’ Windsor Assembly Plant, which will employ 1,700 workers, there is a wave of cautious optimism. While some manufacturers had previously indicated plans to downsize or exit Canada, Longley reaffirmed the company’s commitment to Canadian operations during a media briefing on February 12, 2026. This renewed commitment coincides with Industry Minister Mélanie Joly’s announcement that Canada will initiate a dispute-resolution process to recover hundreds of millions of dollars in subsidies linked to job guarantees and domestic production. The exact impact of this announcement on Stellantis’ decision-making remains uncertain.

General Motors is also reconsidering its strategy. Last month, the company ended the third shift at its Oshawa plant, resulting in approximately 500 direct layoffs, along with many other related job losses. However, GM recently announced a $63 million investment to upgrade stamping operations at the Oshawa facility. This investment underscores the importance of the Oshawa plant and its role in preparing for the next generation of full-size gas-powered pickups. Since 2020, GM has committed $1.5 billion to the plant.

Market observers interpret these developments as more than a change of heart by automakers, suggesting that deeper motivations are at play. While neither Stellantis nor GM is disclosing all the reasons behind their decisions, it’s clear that the landscape for Canada’s auto sector is shifting. More on this in the coming days as the situation becomes clearer.

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