Saint Levant named first Palestine-born Prada ambassador
Multilingual singer joins Italian fashion house after rising to global prominence through music and fashion collaborations
MILAN, Italy (MNTV) – Palestinian singer and songwriter Saint Levant has been appointed as a brand ambassador for Prada, becoming the first Palestine-born figure to represent the Italian luxury fashion house.
The announcement follows the artist’s appearance at Prada’s Spring/Summer 2027 menswear show in Milan, where he attended as a front-row guest. Prada later confirmed the partnership through a social media post featuring images of the musician wearing the brand.
Born Marwan Abdelhamid in Jerusalem to a Palestinian-Serbian father and an Algerian-French mother, Saint Levant has gained international recognition for his unique musical style that combines Arabic, English and French lyrics with elements of rap, R&B and Middle Eastern sounds.
His global profile grew significantly following the success of his 2022 hit “Very Few Friends,” a multilingual track that attracted millions of listeners worldwide. In 2024, he further expanded his international reach with a performance at the Coachella music festival in the United States.
The partnership with Prada marks another milestone in the artist’s growing presence within the fashion industry. In 2023, he became Dior’s first fragrance ambassador for the Middle East and has since attended major fashion events hosted by several luxury brands, including Saint Laurent in Paris.
Saint Levant’s appointment comes months after he attended Prada’s Autumn/Winter 2026 menswear presentation in Milan, signaling an increasingly close relationship with the brand.
The singer joins a global roster of Prada ambassadors that includes actors, musicians and fashion personalities from around the world.
His appointment also follows the selection of Palestinian-American model Bella Hadid as Prada’s global beauty ambassador earlier this year. While Hadid was born in the United States, Saint Levant is the first ambassador for the fashion house to have been born in Palestine.
Raised partly in Gaza before relocating with his family to Jordan, the artist has become one of the most prominent Palestinian cultural figures on the international music scene.
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