Kashmir Muslim body urges quick-commerce platform to remove pork products
Organization calls for investigation after screenshots appearing to show pork products listed on delivery platform circulated online in Muslim-majority market
SRINAGAR, Kashmir (MNTV) — Indian-administered Kashmir’s religious organization has urged Blinkit, India’s largest quick-commerce platform, to remove pork products from its online platform in the Muslim-majority region after screenshots appearing to show the items listed for sale circulated widely on social media.
The Mutahida Majlis-e-Ulema (MMU), an umbrella body representing Islamic scholars and religious institutions in Kashmir, said it was “outraged and shocked” by the listings and called on the Zomato-owned quick-commerce platform to ensure that pork products are neither stocked, advertised, nor sold in the region.
In a statement, the MMU described the listings as insensitive to the religious beliefs of the overwhelming Muslim population of the Kashmir Valley, where pork consumption is prohibited under Islamic teachings.
The organization said businesses operating in the region should respect local religious and cultural values when offering products to consumers.
The religious body also demanded an investigation into how the products appeared on the platform, urging authorities and the company to identify those responsible and prevent similar incidents in the future.
The controversy emerged after screenshots purportedly showing pork products available through Blinkit’s app in Kashmir spread across social media, triggering criticism from users.
It was not immediately clear whether the products were actually available for delivery in the region or whether the listings resulted from a catalog or geolocation error.
Blinkit had not publicly responded to the controversy and had not clarified whether the screenshots reflected products available to customers in Kashmir.
While there is no legal prohibition on the sale of pork in India, retailers often tailor their product offerings to local religious and cultural preferences.
The episode is among the first public controversies involving a national quick-commerce platform since app-based grocery delivery services expanded into Kashmir, highlighting the challenges digital marketplaces face in adapting centralized product catalogs to regions with distinct religious and cultural norms.
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