Jordan tourism surges in 2025 with double-digit growth in visitors and revenues
Kingdom sees 20.6% rise in international arrivals and 15.3% boost in tourism revenue as strategic initiatives fuel sector expansion
AMMAN, Jordan (MNTV) — Jordan’s tourism sector recorded robust growth in the first five months of 2025, with a significant rise in both international visitor numbers and tourism revenues compared to the same period last year.
From January to May 2025, Jordan welcomed approximately 2.696 million international visitors, marking a 20.6% increase over the 2.234 million arrivals in the same period of 2024.
Overnight tourist numbers rose by 16.4% to reach 2.233 million, while same-day visitors surged by 46.6%, totaling around 462,000, according to new data from the Central Bank of Jordan and the Ministry of Tourism and Antiquities.
Tourism revenue for the first four months of the year reached 1.721 billion Jordanian dinars, reflecting a 15.3% increase from the 1.493 billion dinars reported during the corresponding period in 2024.
In April alone, tourism income soared by 34.2%, hitting 503.6 million dinars compared to 375 million dinars in April 2024.
The Ministry’s latest report highlighted notable increases in visitor numbers across various regions.
The Asia-Pacific region led with a remarkable 101.5% rise in overnight tourists, followed by Europe at 53.8%, Africa at 33.8%, the Americas at 27.0%, and Arab countries at 26.6%.
May 2025 saw continued momentum, with approximately 571,000 international visitors arriving in the Kingdom—up 27.1% from 449,000 in May 2024.
Officials attribute the performance to a series of measures undertaken by the Ministry of Tourism and Antiquities, including enhanced tourism infrastructure, diversified experiences, and targeted global marketing campaigns.
The resumption of direct and low-cost flights has also improved access to key destinations across the country.
The Ministry reaffirmed its commitment to executing a comprehensive tourism strategy focused on sustainable growth, boosting the sector’s GDP contribution, and creating job opportunities.
It also aims to firmly position Jordan as a premier global destination celebrated for its historical, religious, and natural attractions.
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