Vietnam builds image as Muslim-friendly destination
Da Nang city of Vietnam welcomed more than 617,000 visitors from Indonesia, Malaysia, CIS countries and the Middle East in 2025
DA NANG, Vietnam (MNTV) – Da Nang city of Vietnam welcomed more than 617,000 visitors from Indonesia, Malaysia, CIS countries and the Middle East in 2025, reports Vietnam Plus.
Da Nang is steadily building its image as a Muslim-friendly destination by improving halal-standard food, services and experiences. In 2025, Da Nang implemented targeted promotion campaigns to attract Muslim travellers from these countries.
Developing a halal tourism ecosystem is not only expected to help the central coastal city diversify its visitor base and enhance competitiveness, but also reinforce its image as a safe, civilized destination that respects cultural diversity and promotes international integration.
Halal is an Islamic term meaning “permissible”.
In 2025, Da Nang welcomed more than 17.3 million overnight visitors, up 15% year on year. International arrivals exceeded 7.6 million, a sharp rise of 2%, while domestic visitors reached nearly 9.7 million, an increase of 8%.
Tourism revenue from accommodation, dining and travel services was estimated at around 60 trillion Vietnamese dong ($2.28 billion), up over 21%.
The national scheme on strengthening international cooperation to develop Vietnam’s halal industry, approved by the Prime Minister in February 2023, has provided a strong policy impetus for the formation of a halal ecosystem, with halal tourism identified as a priority sector.
According to Vice Chairwoman of the municipal People’s Committee Nguyen Thi Anh Thi, the city is well prepared in terms of location, infrastructure, human resources and service quality to serve Muslim visitors and develop a halal tourism ecosystem under the vision of turning Da Nang into a halal tourism destination.
Currently, the city has more than 800 dining establishments catering to Muslim guests. Many hotels and restaurants have adapted their menus to suit Middle Eastern and CIS travellers, offering halal, European-Asian and barbecue options.
Industry experts view halal tourism as a sustainable growth driver that can help Da Nang balance its visitor structure and reduce reliance on traditional markets.
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