$TRUMP memecoin wiped out ordinary buyers while insiders cashed out
Blockchain data shows nearly a million small investors lost billions on president's token while early traders and bots took profits
WASHINGTON, United States (MNTV) — President Donald Trump’s memecoin enriched a small circle of early and professional traders while wiping out the ordinary buyers his own endorsement drew in, according to blockchain analytics firm Nansen.
Nansen found that roughly 989,000 wallets holding the $TRUMP token lost a combined $3.81 billion by the end of June — about two-thirds of all identified buyers — as the coin crashed 97 percent from its $75.35 peak to around $1.76.
The gains flowed the other way. Fewer than 500,000 wallets booked profits totaling about $4 billion, concentrated among early buyers and automated trading operations that rode the launch-day surge and sold into the crowd of latecomers. The structure rewarded whoever was positioned to move first and left everyone else holding a collapsing asset.
That crowd was, in large part, Trump’s own supporters. Several who put in large sums said the president’s endorsement was what convinced them the token was trustworthy — the exact dynamic that makes a sitting president promoting a speculative product to loyal followers so hazardous. Trump collected hundreds of millions from the venture, according to his financial disclosures, even as his administration moved to loosen federal oversight of the crypto industry he was profiting from.
The White House denied that Trump gained at investors’ expense and cast his crypto agenda as a boost to the U.S. digital-asset sector. But the numbers describe a familiar memecoin pattern: value built on hype and a famous name rather than any underlying asset, rising fast on attention and collapsing once early holders exit.
The damage extends beyond $TRUMP. Trump-linked projects including World Liberty Financial have also fallen sharply, with many tracked holders underwater, though the full losses are hard to total because some trading runs through exchanges with limited public visibility.
The token’s website called it a symbol of support rather than an investment — a disclaimer that sits awkwardly against promotional messaging built to drive purchases, and one legal specialists doubt does enough to shield buyers from claims of misleading marketing. What remains is a straightforward outcome: the president’s name generated real money, and the people who trusted it absorbed the losses.
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