Malaysians top survey in using AI for travel plans
Digital travel platform Agoda has highlighted Malaysians’ growing use of artificial intelligence (AI) in holiday planning
KUALA LUMPUR, Malaysia (MNTV) – Digital travel platform Agoda has highlighted Malaysians’ growing use of artificial intelligence (AI) in holiday planning in its 2026 Travel Outlook Report.
A survey conducted across nine Asian markets found that 40 percent of Malaysians already use AI to plan trips, the highest in the region, reports Business Today.
More than half (59 pc) said they are likely to use AI for their next trip, while 36 pc expressed trust in AI-generated information. Only 12 pc reported feeling uneasy about relying on AI tools.
Agoda’s findings show that Malaysians are using AI for a variety of purposes, including destination recommendations (34 pc), activity and attraction suggestions (33 pc) and restaurant choices (29 pc).
Analysts note that AI is emerging as a key enabler for domestic travel, helping travellers uncover secondary destinations and hidden gems that offer personalized, convenient and enriching experiences.
Domestic travel is gaining traction, with 47 pc of Malaysians planning to travel more locally than internationally in 2026, compared with 17 pc last year. Interest in secondary destinations is driven by lower travel costs, special promotions and nature-based experiences.
Most trips are expected to last four to seven days, often spent with family (59 pc) or a spouse or partner (28 pc). Budget-conscious travel remains a focus, with 64 pc intending to spend $50 or less per night on accommodation. Relaxation, culinary experiences and shopping are cited as primary motivations for travel.
“Looking ahead to 2026, Malaysians are increasingly prioritizing travel that is purposeful and well-planned,” said Fabian Teja, Country Director Malaysia and Brunei at Agoda.
“As AI continues to offer convenient planning support, the trend is clear that travellers are seeking personalized, experience-driven trips that deliver real value for money,” Teja added.
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