Malaysian businesses record double growth on TikTok Shop during Ramadan, Eid
KUALA LUMPUR, Malaysia (MNTV) — Malaysian businesses more than doubled growth on TikTok Shop during Ramadan and Eid al Fitr, reports World of Buzz.
This momentum was fuelled by a more diverse seller-and-creator collaboration, with over 3 million affiliate creators and more than 1.7 million local sellers.
Moreover, the average order volume per customer more than doubled compared to non-campaign periods and the YoY sales uplift of authentic and premium brands on TikTok Shop Mall outpaced platform-wide growth by nearly 1.2x.
Strong consumer demand was evident in key festive products, with Muslim fashion, beauty and personal care, and food and beverages topping the list during Raya and Ramadan this year.
TikTok Shop Malaysia’s Director of Strategic Partnerships, Nur Azre Abdul Aziz, said:“ The 100% YoY (year-on-year) sales growth of Malaysian MSMEs (Micro-, Small and Medium-sized Enterprises (MSMEs), creators, and brands is a reflection of our growing community, higher consumer purchasing power, and stronger public-private collaboration.
TikTok Shop remains committed to helping more Malaysians build sustainable livelihoods through e-commerce as we continue this momentum.”
Among the top-performing affiliate creators and sellers recognised at TikTok Shop’s Raikan Raya 2025 awards night were: Anas Zahrin (Top Creator), Khairul Aming (Top Livestream), ELGINI Malaysia (Top Lifestyle Seller), Bulan Bintang (Top Fashion Seller), Nur Food (Top Daily Essential Seller), Skintific Malaysia (Top Beauty and Personal Care Seller) GOOJODOQ Malaysia (Top Electronics Seller), and LadyBossRafa (Top Health Seller).
Founder of Bulan Bintang, Azzim Zahid Azmi, said the award was a proud milestone for the brand.
He added: “Winning Top Fashion Seller at TikTok Shop’s Raikan Raya 2025 awards is a proud milestone for us. This unique platform has empowered us to go beyond traditional retail, turning festive campaigns into meaningful connections with our customers.”
He said TikTok Shop was more than just a sales channel — it combined commerce with culture, storytelling, and real-time engagement.
He also expressed pride in growing alongside a platform that supports Malaysian homegrown brands.
We must take charge of our narrative. Research indicates that 92% of their Muslim coverage is negative. Help us change that.
Have Your Say!
Have you been affected by the issues raised in this story? Please share your experiences by emailing haveyoursay@soundvision.com.
Please include a contact number if you are willing to speak to a Muslim Network TV’s representative. You can also get in touch in the following ways:
Tweet: @MuslimNetworkTV
