Saudi consumers increasingly turn to AI, bypassing expert, for advice
Growing adoption of artificial intelligence is reshaping how people seek expertise, prompting professionals to redefine their roles
ALKHOBAR, Saudi Arabia (MNTV) – Artificial intelligence is becoming the first source of advice for many Saudis, with consumers increasingly relying on AI tools for tasks ranging from business branding and fitness planning to language learning before consulting professional experts.
The shift reflects Saudi Arabia’s rapid adoption of AI technologies, providing users with instant, low-cost access to personalized information while challenging traditional service providers to adapt to changing client expectations.
According to previous findings cited by Arab News, Saudi Arabia ranked second globally for public awareness of artificial intelligence in Stanford University’s 2023 Artificial Intelligence Index Report.
The Kingdom also ranks fifth worldwide in AI sector growth and leads the Arab region, with more than one million people trained in data and AI skills through the Saudi Data and Artificial Intelligence Authority’s (SDAIA) SAMAI initiative.
Many entrepreneurs are now using AI platforms to generate branding concepts, marketing ideas and visual identities before seeking professional design services. Others are turning to chatbots to create customized nutrition plans and exercise programs based on their personal goals and preferences.
Users say AI offers several advantages, including lower costs, immediate responses, and recommendations tailored to individual needs. While some continue to verify information with specialists, many now use AI as their starting point rather than hiring experts from the outset.
The trend is also affecting professionals across several industries. Fitness coaches report that clients increasingly arrive with AI-generated workout plans, seeking expert review and refinement instead of comprehensive coaching.
Graphic designers say many customers now present AI-created concepts, placing downward pressure on pricing while raising concerns about originality and creative value.
Language tutors have also experienced declining demand as learners increasingly rely on AI-powered tools, online videos and educational applications for independent study.
Some educators, however, believe specialist subjects that require advanced technical knowledge and practical understanding continue to benefit from direct instruction.
Healthcare professionals have observed similar changes. Doctors say more patients now consult AI before visiting clinics, using medical appointments to confirm or clarify information generated by artificial intelligence rather than seeking an initial diagnosis.
Industry experts believe AI is transforming—not replacing—the role of professionals, with human expertise increasingly focused on validating, interpreting and refining AI-generated information instead of producing it from scratch.
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