Morocco leads Africa’s tourism rankings for second year
Visitor arrivals surge to nearly 20 million as expanded air links, major events and reforms drive sector growth
MARRAKECH, Morocco (MNTV) — Morocco has retained its position as Africa’s leading tourism destination for the second consecutive year, welcoming 19.8 million international visitors in 2025, according to official figures.
The total marks a 14% increase from 2024, when the kingdom recorded 17.4 million arrivals, and represents a level around 50% higher than pre-pandemic figures.
Morocco’s Ministry of Tourism described the performance as historic, with tourism revenues exceeding $13 billion, a 19% year-on-year rise, and contributing about 8% to the national economy.
Tourism Minister Fatim-Zahra Ammor attributed the sustained growth to what she called a deep transformation of Morocco’s tourism model, driven by improved services, diversified offerings and stronger international connectivity.
Air transport expansion played a central role in the sector’s momentum. National carrier Royal Air Maroc has expanded its European network, launched new direct routes to the United States and China, and advanced plans to grow its fleet to 200 aircraft by 2038.
Low-cost airlines, including Ryanair, have also increased services linking Morocco to major European cities.
Major international events further boosted arrivals, including the Africa Cup of Nations, hosted in Morocco from late December to mid-January, which drew tens of thousands of football fans from across the continent and the global diaspora.
The tourism industry has also shown resilience in the face of recent challenges. Authorities said visitor flows remained stable following the September 2023 earthquake near Marrakech, as restoration and renovation projects continued, including major works at the historic Jamaa el Fna square.
Looking ahead, Morocco has set a target of attracting 26 million tourists annually by 2030, coinciding with its role as a co-host of the FIFA World Cup alongside Spain and Portugal.
Officials say the long-term strategy positions tourism as a cornerstone of economic growth, employment and foreign currency earnings.
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