Saudi conference to examine AI impact on media
Two-day forum to explore challenges, opportunities and future role of artificial intelligence in transforming media industry
RIYADH, Saudi Arabia (MNTV) — A major media conference in Riyadh is set to explore the growing influence of artificial intelligence on the media sector, as industry leaders and academics gather to assess its opportunities and challenges.
According to Arab News, the 10th Media Conference, titled “Artificial Intelligence Media: Opportunities and Challenges,” will take place on April 7 under the sponsorship of Ali Masmali and is being organized by the Saudi Association for Media and Communication.
The two-day event will address key issues facing media professionals, including how AI is reshaping industry practices, the alignment of academic research with evolving job market demands, and the economic feasibility of adopting AI technologies within media institutions.
Ali Al-Dhumayan, chairman of the association, said artificial intelligence has fundamentally transformed media concepts and can no longer be viewed as a secondary or optional tool.
He stressed that professionals who fail to adapt to these rapid changes risk being left behind in an increasingly technology-driven industry.
Al-Dhumayan highlighted the importance of academic institutions in preparing human resources capable of keeping pace with technological advancements, while also promoting awareness of the economic potential of digital transformation as a driver of growth rather than a replacement for human talent.
The conference will also examine the professional challenges faced by media practitioners in the AI era, while identifying new opportunities and alternative pathways for human expertise within the sector.
Discussions will focus on aligning university curricula with labor market needs and showcasing successful academic initiatives that incorporate modern technologies.
In addition, the forum will explore investment prospects and the financial viability of AI applications in media at both institutional and individual levels.
It will also look ahead to the future of the industry, identifying which tasks are likely to be automated and which will remain dependent on human creativity and judgment.
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