Ford to launch Mustang Mach-E electric SUV in Saudi Arabia
US automaker to introduce up to 1,000 EVs this November amid growing competition in Kingdom’s clean mobility market.
RIYADH, Saudi Arabia (MNTV) — Ford Motors is preparing to enter Saudi Arabia’s electric vehicle market with the launch of its Mustang Mach-E this November, marking the US automaker’s first EV rollout in the Kingdom.
Ravi Ravichandran, president of Ford Middle East and North Africa, said the company will initially introduce between 500 and 1,000 units to gauge consumer demand. “If there is strong interest, we can always produce more,” he told Arab News.
The Mustang Mach-E, already available in the US, will target the high-end segment, reflecting the company’s cautious entry strategy into a market where EV adoption remains low compared to hybrid vehicles.
Ravichandran noted that while demand for battery electric cars is still limited in the region, hybrid models are expected to dominate sales over the next five years.
Saudi Arabia’s EV market has grown steadily, supported by major investments from the Public Investment Fund-backed Lucid, Chinese manufacturer BYD, and the Kingdom’s homegrown EV brand, Ceer. Year-to-date auto sales in Saudi Arabia have risen 16 percent compared to August 2024.
Ford also announced the launch of its new Territory hybrid SUV for Saudi consumers, signaling a broader regional focus on hybrid models before large-scale EV deployment.
Saudi Arabia aims to cut carbon emissions by 50 percent and transition 30 percent of Riyadh’s vehicles to electric by 2030.
Infrastructure remains a key challenge, with the government working to expand charging networks through initiatives like EVIQ—a joint venture between the Public Investment Fund and Saudi Electricity Co.—which plans to install more than 5,000 fast chargers at 1,000 sites nationwide.
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