Emirates Group partners with OpenAI to boost AI adoption
Collaboration to deploy ChatGPT Enterprise and advance innovation across aviation operations
DUBAI (MNTV) — Emirates Group has announced a strategic partnership with OpenAI aimed at accelerating the adoption of artificial intelligence and driving innovation across its airline operations.
The collaboration, according to Zawya News, includes enterprise-wide deployment of ChatGPT Enterprise, complemented by tailored AI literacy programs, technical exploration, and executive-level strategic alignment to integrate AI capabilities throughout the organization.
Ali Serdar Yakut, Executive Vice President of IT at Emirates, highlighted the potential of AI to enhance operations, address complex commercial challenges, and improve the customer experience, noting that the partnership will make technology investments both strategic and scalable.
Rod Solaimani, Regional Director for MENA & Central Asia at OpenAI, said the initiative will embed intelligence across Emirates’ operations, empower teams with advanced tools, and reimagine the travel experience for millions of customers.
As part of the collaboration, Emirates and OpenAI will explore practical AI applications, develop an internal AI champion network, and establish an AI Center of Excellence to strengthen capabilities across skills, processes, and technology.
The partnership also provides Emirates with early access to emerging AI research and participation in government-led innovation projects, while joint leadership sessions will focus on practical deployment, executive advocacy, and alignment with OpenAI’s product roadmap.
Additionally, technology teams from both organizations will collaborate to optimize model integration, establish rapid prototyping and deployment practices, and create sandbox environments to accelerate experimentation across generative AI use cases.
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