Australia sees Brunei as hub for food processing, re-export

With its growing food manufacturing sector, Brunei offers a prime location for Australian businesses to capitalize on re-export opportunities

BRISBANE, Australia (MNTV) – Brunei’s strategic location, world-class connectivity, and respected halal standards make it a prime destination for Australian businesses seeking to capitalize on opportunities in food processing and re-export. 

Australia’s High Commissioner to Brunei Michael Hoy said this at a recent briefing on Brunei’s growing agrifood sector, reports Borneo Bulletin.

He emphasized the importance of food security for both Brunei and Australia. “Food security is crucial to both Brunei and Australia. 

Australia’s export of quality foods to Brunei continues to grow, providing reliable inputs to Brunei’s growing food manufacturing sector,” he said.

The participants of the meeting included Brunei Economic Development Board (BEDB) Acting CEO Daniel Leong; Associate, Food Sector, Arifubillah Masli; AsiaLink Business CEO Leigh Howard; Austrade General Manager (Trade) Jay Meek; and Group Chief Operations Officer, FarmFresh Industries, Dr. Nur Rahman.

BEDB showcased investment opportunities in Brunei’s agrifood and seafood processing industry, offering facilitation services to support potential investors seeking to access regional markets from Brunei.

AsiaLink Business CEO Leigh Howard said Brunei presents targeted opportunities for Australian agrifood businesses. “Long-term success will depend on a tailored strategy, developing cultural intelligence, and building trusted relationships on the ground,” he added. 

The Australian Government is promoting two-way trade and investment with Brunei under its Southeast Asia Economic Strategy to 2040, aiming to meet the region’s food needs.