Jordan launches national campaign to boost olive industry, improve farming practices
New initiative focuses on pest control, product quality, and food security in line with national modernization goals
AMMAN, Jordan (MNTV) — Jordan has launched a nationwide campaign aimed at strengthening its olive industry, enhancing agricultural practices, and ensuring long-term food security, the Ministry of Agriculture announced Tuesday.
The National Campaign for the Integrated Management of Olive Trees was inaugurated by Agriculture Minister Khaled Hneifat at the ministry’s headquarters in Amman, with participation from key stakeholders in the olive sector.
Attendees included representatives from the National Agricultural Research Centre (NARC), as well as experts from the plant wealth and agricultural extension sectors.
Industry leaders from the General Syndicate of Jordanian Olive Oil Mills Owners and Olive Producers and the Jordanian Olive Products Exporters Association (JOPEA) also took part in the event.
The campaign is aligned with Jordan’s Economic Modernisation Vision and the ministry’s strategic goals to enhance the competitiveness of national agricultural products—especially olives, which constitute over 70 percent of the country’s fruit-bearing trees.
“This initiative will support the development of the olive sector through best practices and improved cooperation between stakeholders,” Hneifat said.
“Our focus is on pest control, improving oil quality, and making climate-smart agricultural practices accessible to farmers across the country.”
The campaign includes 13 training courses and 19 field schools funded by the ministry, with additional support from international organizations.
These will be concentrated in governorates most affected by the olive fruit fly, a major pest threatening olive yields.
Hneifat emphasized the critical role of agricultural extension services in spreading campaign awareness and providing practical guidance to farmers through various channels.
He also underlined the government’s commitment to tracking outcomes and assessing the campaign’s long-term impact on the agricultural sector.
The initiative is being carried out in collaboration with the Jordan Agricultural Engineers Association, the General Union of Jordanian Farmers, and JOPEA.
Officials say the campaign reflects Jordan’s broader push to modernize its agriculture sector while preserving a crop deeply rooted in national heritage and rural livelihoods.
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