Indonesia eyes South Korea collaboration to boost global media presence
Country’s state investment management body Danantara plans to study how South Korea developed its robust entertainment sector
JAKARTA, Indonesia (MNTV) – Indonesia’s state investment management body has expressed interest in forming a strategic partnership with South Korea in the media and entertainment industry, aiming to learn from the country’s global cultural success and boost international visibility of Indonesian culture.
Speaking at the Korea-Indonesia Economic Partnership Forum, Pandu Sjahrir, Chief Investment Officer (CIO) of Danantara, praised South Korea’s ability to globalize its culture despite its relatively small population.
“What’s really interesting is the media industry. South Korea, despite having a small population, has managed to make the Korean language and culture international − through music, through film,” Pandu said.
Danantara plans to study how South Korea developed such a robust and influential entertainment sector and explore investment opportunities in the same field. The goal is to adopt similar strategies to amplify Indonesian culture on the global stage.
“I think this is something we want to learn from and invest in. It’s also about how we can use Indonesia’s culture to be more globally recognized,” Pandu said.
Park Soo-Deok, Chargé d’Affaires of the South Korean Embassy in Indonesia, welcomed the idea of media cooperation between the two countries.
“I know many Indonesians enjoy Korean dramas and K-pop. So, I think this is a great area for collaboration between Indonesia and Korea, especially given Indonesia’s large media-consuming population,” Park said.
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