Algerian women entrepreneurs embrace digital tools
World Bank-backed initiative boosts e-commerce skills and market access for artisans across the country
ALGIERS, Algeria (MNTV) — Nearly 120 women entrepreneurs across Algeria have transformed their businesses through digital training, gaining new opportunities to market products locally and internationally, officials said.
The initiative is part of the E-commerce for Women Entrepreneurs in MENA project, funded by the Women Entrepreneurs Finance Initiative (We-Fi) and implemented by the World Bank.
The program equips participants with skills in e-commerce, digital marketing, and online business management, reported the World Bank.
A network of 51 certified coaches from the National Chamber of Handicraft and Skilled Trades (CNAM), the National Agency for Microcredit Management (ANGEM), and private sector partners now supports women-led businesses in their digital transition.
For artisans like Amina, who produces natural soaps, the initiative has been transformative. Previously selling only in her neighborhood, her products now reach cities across Algeria and international markets.
“I gained the knowledge I needed in marketing and communication. My business is now more visible, and I can manage it with greater confidence,” she said. Perfume maker Ismahane reported similar success, expanding her social media following from 7,000 to 22,000 within months.
The program is anchored in Algeria’s national institutions, with guidance from a steering committee of eight ministries. CNAM and ANGEM provide platforms and integrate digital training into microcredit programs.
Of the 119 women trained so far, over 74 percent have adopted online platforms to run their businesses. The program aims to reach 300 entrepreneurs in the short term.
To sustain momentum, ANGEM is training master trainers across 25 wilayas, who will mentor local trainers and, in turn, reach thousands of entrepreneurs.
This cascading model is expected to empower 27,500 women with digital entrepreneurship skills by the end of 2025.
Beyond individual success, the initiative has enhanced the capacity of public sector staff and private consultants, allowing them to transition into advisory and strategic roles while supporting women entrepreneurs.
Officials say the program demonstrates that economic empowerment involves more than financing; it requires building ecosystems that combine institutional support, skills development, and entrepreneurial growth.
Amina summarized the impact: “This is more than a product leaving my workshop, it’s a future I built for myself.”
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