Afghan women empower themselves through traditional clothing business
A female-led workshop in Kabul blends heritage with empowerment, exporting traditional Afghan garments to global markets
KABUL, Afghanistan (MNTV) — In a quiet corner of Kabul, the steady hum of sewing machines weaves a different kind of story — one of resilience, artistry, and hope. Inside a traditional clothing workshop, dozens of Afghan women are crafting vibrant “Gand Afghani” garments, inspired by the country’s diverse cultural heritage.
The workshop, officially known as Afghan Pashtun Gand Clothing Production Company, is more than just a business — it’s a sanctuary of creativity and survival. Established two years ago with private investment, it now supports the livelihoods of nearly 40 women.
According to Pajhwok Afghan News, the company is led by Donya Jalali, a former tailor who now manages an expanding operation with branches across Kabul and clients overseas.
“Our goal was to preserve Afghan identity through fashion — and empower women at the same time,” Jalali says. From elaborate bridal dresses for Henna Night ceremonies to accessories rooted in ethnic tradition, the garments are handmade with painstaking detail. “Some gowns have trailing skirts that span 16 meters,” she adds, smiling. “Each piece tells a story — and every stitch is sewn with dignity.”
Designs reflect cultural elements from across Afghanistan’s provinces, including influences from the era of King Zahir Shah. Customers choose from ready-to-wear pieces or submit custom orders, many opting for styles made from rich Banaras fabric or adorned with traditional Kuchi embroidery.
The company’s impact stretches beyond Afghanistan. Orders now come from Germany, Canada, and the United States — turning the local workshop into a small-scale export success. But for the women working there, the real value lies in something more personal: independence.
Moqadas Karimi, a tailor who joined six months ago, says the work has transformed her life. “These dresses are hard to make, but they feel like home. Sewing them makes me feel connected — and useful.”
Baheer, who works in sales, notes a seasonal surge in demand. “Eid and summer weddings are our busiest times. Customers love the traditional designs — especially Kuchi styles. It reminds them of where they come from.”
The workshop’s story also carries a broader economic message. Shabir Bashiri, an economic analyst, argues that investing in female-led small enterprises is not just socially essential, but economically smart. “Supporting these women can help pull entire families out of poverty. All they need is access to markets and financial tools.”
Jalali echoes that sentiment: “Women in Afghanistan want to work. They just need support — not obstacles.”
In a country where women’s public participation remains under pressure, this Kabul workshop stands as a quiet act of defiance — stitching identity, dignity, and strength into every thread.
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