Maldives begins countdown to generational tobacco ban
Nationwide drive aims to prepare citizens for landmark law prohibiting tobacco use for anyone born in 2007 or later, reshaping public health policy
MALE, Maldives (MNTV) — The Maldives has begun a nationwide media campaign to prepare the public for a sweeping generational tobacco ban that will permanently outlaw smoking for anyone born in 2007 or later, marking one of the world’s most ambitious anti-tobacco policies.
The amendment to the Tobacco Control Act, which takes effect on November 1, 2025, establishes what officials describe as a “tobacco-free generation.” Under the new law, individuals born on or after January 1, 2007, will never be legally permitted to buy or use tobacco products, a move intended to curb addiction before it begins and reshape the country’s long-term public health landscape.
Maldives’ Public Service Media (PSM), in collaboration with leading national broadcasters and private outlets, has launched the Generational Ban on Tobacco Countdown Show to raise awareness ahead of implementation.
The campaign will feature discussions, public service announcements, and educational programs leading up to the enforcement date, culminating in nationwide events marking the start of the prohibition.
Beyond the age-based restriction, the amendment imposes tight controls on tobacco sales. Vendors will be allowed to operate only with valid licenses, and any sale to those born in or after 2007 will constitute a punishable offense.
The law also outlaws anonymous or remote purchasing methods, including vending machines and online transactions, to prevent digital loopholes.
The legislation further broadens the definition of prohibited substances to include electronic cigarettes, vaping devices, and associated accessories. Both possession and use are banned, and enforcement has been assigned to the Maldives Police Service, which will have powers to seize illicit products. The Maldives Customs Service has been tasked with blocking imports of tobacco items and machinery used for production.
Health officials describe the measure as a generational investment in wellness and a decisive stand against an industry that has burdened the Maldives with long-term health costs. Advocates hope the model will inspire similar policies in small island nations facing mounting noncommunicable disease rates.
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